Guest Lifecycle
Answer every question about your guests
Go from guessing to a complete understanding of where guests are in their journey - from new, to loyal, to lapsed, and churned.
“Using Bikky as a consumer insights tool is game-changing. The platform allows us to evaluate and predict the impact of new initiatives, mitigating the usual risks associated with doing so.”
Brad Haley
Chief Marketing Officer
See how your decisions actually impact traffic
Isolate how every marketing, menu, or operational decision brings in new guests to your brand.
Offers and Promotions
- Paid Ads
- LTOs
- New Markets
- New Store Formats
- Price Changes
Visualize how fast and often guests come back.
- Track the number of visits and amount of time it takes for a guest to become loyal.
Time marketing messages to how long it actually takes for guests to revisit
- See how often your most loyal guests visit and their revenue contribution.
- Measure loyalty program ROI by tracking differences vs. non-loyalty guests.
Dive into every aspect of what makes a guest loyal
Your top 20% of guests can drive up to 90% of your revenue - understand when, where, what, and how they order.
- Instantly see differences between one-time and frequent guests.
- Build campaigns that nudge new guests to mimic the behavior of loyal ones.
Identify churn - and stop it before it happens
Identify the specific factors that lead to churn and intervene with late guests before they're lost.
- Predict when a guest will churn - and re-engage them before it happens.
- Find which stores, dayparts, and menu items lead to higher churn.
- Track changes in churn over time to understand marketing effectiveness.
Sales tells you what happened.
Bikky tells you why.
The customer data platform built exclusively for multi-unit restaurants.