Demographics
A better demographics solution for restaurants
Discover your brand’s most valuable guests, so you can make better decisions across marketing, menu, and operations.
“Bikky's demographics insights gave us the foundation for our entire marketing playbook. We're now making data-driven decisions around targeting, menu, and community engagement.”
— Deric Rosenbaum, President
Demographics for every transaction
Only Bikky ties together spend, behavior, and demographic data for a real-time picture of who’s driving sales.
- Track key demographic attributes, including age, gender, and income.
- Identify demographic differences at the market or location level.
- Explore how different menu items perform among different groups.
Win more new guests—while staying on budget.
Ditch “one size fits all.” Run highly targeted ad campaigns that reduce cost per conversion by up to 35%.
- Improve targeting with lookalike audiences based on your top guests.
- Increase conversions by tailoring offers by demographic.
- Run local store marketing that reflects guest demographics and preferences.
Test, scale, and market menu items smarter
Maximize sales potential for your entire menu by promoting the right item, in the right way, to the right people.
- See who’s buying an item most—and promote it to more guests like them.
- Launch offerings to broaden your brand’s appeal with new groups.
- Craft LTOs designed to win with your highest-frequency guests.
Choose the right location—every time
Location is a key driver of restaurant success. Use demographic insights to open in the right markets and launch with impact.
- Expand where your best guests already live, work, and spend.
- Choose the right marketing channels to build buzz around NSOs.
- Tailor in-store ambiance to reflect local guest demographics.
Sales tells you what happened.
Bikky tells you why.